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what WE DO

AFFORDABLE SOLUTIONS, NOT COMPLEX SCOPES

We believe in affordable solutions, not rigid scopes, with a focus on simplifying brand building. In this ever-changing environment, our model is purposely designed to be able to pivot in smart and seamless ways.  

 

Explore our capabilities and turnkey packages to see how we can strengthen your business.

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Discovery

Session

Every Private Label project begins with a discovery studio session that informs the development of a personalized PL Playbook. This process is not an outside “pitch”  but an in-house assessment of opportunities and mapping steps to achieve them that have measurable impacts on your business. 

BRAND

IDENTITY

PRODUCT DEVELOPMENT

CONTENT

+ CREATIVE

COMMERCIAL STRATEGY

+ FIELD MARKETING 

BRAND DEFINITION  •  BRAND DEVELOPMENT 

PROPERTY POSITIONING  •  PROPERTY REFRESH

CUSTOMER EXPERIENCE  •  GUEST JOURNEY  •  OS&E

COMPETITIVE REVIEW  •  PRODUCT AUDIT  •  INTERIOR DESIGN DIRECTION  •  STYLING  •  RETAIL PROCUREMENT

VISUAL IDENTITIES  • GRAPHICS  • CONTENT CAMPAIGNS 

EMAIL MARKETING  •  SOCIAL MEDIA STRATEGY   

SOCIAL MEDIA EXECUTION  •  MEDIA RELATIONS   

INFLUENCER MANAGEMENT  •  PARTNERSHIPS  

PHOTOGRAPHY MANAGEMENT  •  COPYWRITING

CUSTOMER SEGMENTATION ANALYSIS   •   PLATFORM AND RESOURCES DEVELOPMENT   •   MULTI-CHANNEL ACQUISITION STRATEGIES   •   E-COMMERCE   •   WEBSITE PERFORMANCE  •   OUTLET MARKETING   •   TOP LINE REVENUE GENERATION   •   EXPENSE MANAGEMENT     DEPARTMENTAL LEADERSHIP    • SALES DEPLOYMENT STRATEGY • SOFT BRAND REVIEW AND RECOMMENDATION

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the PACKAGES

We understand that sometimes a turnkey solution you can plug and play is just the answer. We’ve developed a series of inclusive, value-driven packages to address our most-requested services. 

 

Package pricing is available by month or per project. Flexible terms apply.

  • COVID-19 Reset
    Clean + Sustainability Initiatives Consumer Messaging + Talking Points Customer Segmentation + Touchpoint Messaging Guest Journey Experience - New Consumer Psychology Digital Strategy Social Content + Engagement Revenue + Promotions Strategy
  • Openings + Launches
    Customer Personas Property Definition + Messaging Customer Journey Definition + Programming Brand Standards Definition + Procurement Graphic Design PR + Partnerships Photo + Video Shoot Production + Styling Digital Content Strategy + Execution Revenue + Promotions Strategy
  • Transitions + Takeovers
    Critical Path Commercial Plan Audience Data + Analytics Customer Personas Property Definition + Messaging Customer Journey Definition Brand Standards Definition + Procurement Graphic Design PR + Partnerships Photo + Video Shoot Production + Styling Digital Content Strategy + Execution Revenue + Promotions Campaigns
  • Soft Brand Solutions
    Audit + Strategies to Maximize Brand Partner Customer Journey Activation Property Personality + Story Email Marketing Plan Social Media Management Website Content + Blog Management Promotions + Packages Sales Support Collateral Development Graphic Design Strategic Partnerships Property Experience Audits + Evolution KPI Definition + Monthly Reporting
  • Positioning + Brand Pull-Through
    Customer Analysis Brand Vision Statement Unique Selling Proposition Positioning Statement Visual Identity Development or Refresh Color Palette + Typography Photography + Videography Direction Brand Voice + Tonality Brand Standards + OS&E Selection or Revision Customer Journey
  • Digital Content Marketing
    Content Strategy Organic Social Media Paid Social Strategy + Execution Email Marketing Strategy + Execution Editorial Blogs Website Content
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